Scope: Branding, Illustration
SHE is a clothing brand created by photographer COUGHS that centers around street, rave, and skate style garments. She approached me to create both a wordmark and illustration that reflected this styling, and that featured a prominent girl character, while not feeling too feminine.
I created both for two seperate articles of clothing-one t-shirt and one hoodie-which featured both the logo and illustration, as well as a rhinestone version of the wordmark. Both pieces were designed for print, and the logo was later used for the title of the store’s header as well.